Stan Efferding – The strongest bodybuilder in the world

In this episode, Sal, Adam and Justin talk to the world’s strongest bodybuilder and highly successful fitness entrepreneur, Stan Efferding. Stan has appeared on Shark Tank and is the creator of the Vertical Diet. It now offers meals that support the vertical diet and are delivered to your door. To order Stan’s meals, go to

  • The importance of checklists and repetitive behaviors for success. (6:03)
  • When did he realize he had the strength potential for bodybuilding? (11:42)
  • What are some paradigm-shattering moments he’s had in the gym? (13:07)
  • How much of a role does genetics play in being JACKED?! (14:40)
  • When did bodybuilding become his income? (17:01)
  • Has his training methodology and attitude changed since first entering the game? (19:04)
  • The ingredients/methods behind the infamous Monster Mash. (30:00)
  • The importance of the gut (microbiome) and respect for it. (33:24)
  • The science behind sodium/water intake when it comes to competition preparation. (39:50)
  • His thoughts/reactions to Phil Heath’s performance at the recent Mr. Olympia. (44:37)
  • Wisdom vs. experience. What are the most common mistakes he sees in competitors? (46:35)
  • Making health the number 1 priority. How rare is it in its space? (1:00:03)
  • Why can’t you make up for sleep, diet, nutrients for a pill. (1:10:50)
  • What should he do now to control his hormone levels? (1:16:29)
  • Have trends in programming changed then compared to now? It’s important to tackle the big rocks first (EAT, SLEEP and DRESS). (1:17:40)
  • What did he learn about himself and business through his experience? (1:23:56)
  • Why meal prep and planning is the #1 predictor of success (1:29:50)
  • Which product is the most financially successful, and which is the biggest challenge? (1:33:20)
  • His take on the evolution of social media and how it has affected his business. (1:36:03)
  • Why all diets work when respected. (1:42:07)
  • Why did he wait to become a father? (1:47:00)
  • The “power of broken” mindset always gives more than it gets. (1:49:19)
  • As everything you give away for free has no value. (1:51:57)
  • What is he doing to break his “checklist” lifestyle? (1:54:00)
  • What is his proudest moment in his career? (1:57:15)
  • How did his relationship with his mother affect him as an adult? (2:02:54)
  • When you change the “why” you look at things, the things you look at change. (2:07:48)
  • Stan’s tip of the day. (2:11:40)

Featured Guest/People Mentioned:

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